Business Analysis of Sport Obermeyer Essay -- Papers Business Manageme

Business Analysis of Sport ObermeyerSport Obermeyer is a high-end fashion skiwear design and merchandising company headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a dominant competitor. Sports Obermeyers estimated sales in 1992 were $32.8 million. The company holds 45% share of childrens skiwear and 11% of adult Skiwear market. Sport Obermeyer produces merchandise ranging from parkas, vests, ski suits, shells, ski pants, turtlenecks, and accessories. These products are sold end-to-end U.S. department stores in urban areas and ski shops. With increasing demands and rising competition, Sport Obermeyer needs to drive home an edge on the market. Starting in 1985 with a common venture in Hong Kong called Obersport, the company began to increase productivity to meet their new demands. Recently, a number of contractual ventures were added and a new complex in Lo colonisation Guangdong China have enhance drudgery but increase the level of difficul ty on the planning and production stages. The Sport Obermeyer case describes the forecasting, planning and production processes of a global skiwear supply channel. The case provides an in-depth description of the planning and production processes Sport Obermeyer and its supply channel partners undergo each year to develop and slant Obermeyers product line. The case will emphasis on the nature of the information that flows among the members of the supply chain and the timing of key decisions and events in order to have a successful inventory line. Sport Obermeyer, was founded in 1947 by Klaus Obermeyer. Klaus Obermeyer, a German immigrant began teaching at the Aspen Ski School in 1947. During his time teaching, he detect his students being unprotect... ...training and increasing the amount of workers would far exceed Obermeyers input cost. The backbone of Obermeyers sales is the parkas. It would be in their best interest to produce all the parkas in China were profit would be m aximized. The Hong Kong factories should be used to produce the different styles of Obermeyer Ltd.In conclusion, Obermeyer must strategize an effective method of calculating production decisions. Obermeyers initial issues have been due to scant information about how the market would react to the line. There is no indication of how consumers reacted to 1992-93 line of their skiwear. Obermeyer must comply sample data from the buy committees forecast and correlate it with Obermeyers top selling products. This would alleviate the amount of risk and loss executed every year due to inaccurate information of the markets reaction.