Franchise business and none-franchise business Essay - 2

Franchise business and none-franchise business - Essay Example Block Real Estate Brokerage firm interviewed obtains its materials and supplies exclusively from the franchisor. One of the company’s managing directors interviewed asserted that due to the gap created by the ever growing demand for houses in the urban areas contributed to the development of the company specializing in real estate. Since different people have different tastes in terms of houses within which they would like to live, customer satisfaction is guaranteed by providing information on all types of houses to enable quick decision making. The working population formed the majority of urban dwellers who needed quality housing facilities and this was the rational for starting Block real estate brokerage firm (Cross and Miller 56). What started as Block Consultancy in real estate eventually turned into a full-fledged firm. The quick pace of developments was attributed to the vision and objectives set by the parent organization. Initially the organization only depended on a single individual to manage meetings with customers, persuading them to accept their housing brokerage services. With the ever increasing population the demand for housing facilities also increased leading to an increased customer base. This caused further expansion of its business operations incorporating technological advancements like the internet, phones and fax machines in order to effectively manage the business. The firm’s structure and size increased in order to meet the new demands. The benefits of a franchise type of business are that; (1) it requires less capital to begin than other businesses as it allows the company to grow capital invested by the individual franchise; (2) It also allows multiple units to be opened at the same time which are supported by the parent organization in terms of advertisements and other promotional activities; (3) such a business has a greater market because of the availability of the availability of the