Strategic management Assignment Example | Topics and Well Written Essays - 3000 words - 1

Strategic management - Assignment Example In the last decade the company has progressively developed despite the challenges. However, within this period, the company has passed through different vicious contentions in the business, but it has still achieved growth enabling it to attain its current commanding status. There has been much interest in the German market, however, the state of affairs in Germany can be referred to as ‘a black hole’ since the market seems impenetrable by foreign firms. The same could apply to the Scandinavian market owing to non-existence of Indesit in these regions. However, the market in Turkey could be described as undeterminable yet rapidly advancing. This has forced Indesit to have minimal investment in these countries (Doole & Lowe, 2008). Despite establishing its presence in Europe, there are still some regions, such as Germany and Turkey, where the company has not established its presence, including recording poor performance in the Scandinavian countries. The Managing Director of the company acknowledged the fact that the location of the business disfavours the overall idea of innovative administrative practices, alongside adoption of technological solutions. This forces the company to rely on external concepts for the purposes of advancing the c ompany business. The expansion into the global market poses a major test to the firm and its assets. Such practice calls for the need to implement global marketing strategies such as adapting workable business models and theoretical constructs (Doole & Lowe, 2008). Indesit Company requires some theoretical concepts and business models for the purposes of penetrating Germany, Turkey and Scandinavian markets. In such a case, the company should consider cultural theory of buying behavior. In this case consumers make purchases based on their cultural backgrounds. Culture refers to set of values and beliefs defining a particular community. In such regions as Scandinavia, purchases are based on various aspects